Incubation / Investment / Advisory

Tackling pressing problems through practical innovation

Onward is an incubation, investment, and advisory firm at the intersection of the built environment and emerging technology — real estate, construction, infrastructure, and economic development, focused on hard problems that are worth solving.

Real EstateConstructionInfrastructureEconomic Development
Approach

Building at the seams of policy, technology and economic shifts.

Onward works at the intersection where macroeconomic trends, policy shifts, and new technology collide — and for a brief time, they're visible only to those standing at the intersection.

Onward builds with the policy leaders setting the rules, the corporate leaders with the capital and scale to move, and the startups building what comes next — often on the same emerging shift, from three sides at once. That vantage lets us recognize the opportunities taking shape on the horizon while they're still forming.

Then we help capture them. We partner with, build and back the innovation teams positioned to turn those forces into real businesses — supporting them as the trends become reality and the value becomes real.

POLICY SHIFTS NEW TECHNOLOGY MACRO TRENDS OPPORTUNITY
Shaina Doar
Managing Director
Shaina Doar

Shaina brings decades of experience building companies and programs across the private and public sectors at significant scale — with >$6B in enterprise value created, >$20B in capital attracted, and thousands of people employed.

How We Work

Four ways to work with Onward.

Design and build a company with us, invest alongside us, or bring us in to advise — the same team, at the level of commitment that fits.

01
Design and Build

We take ideas from 0 to 1 — shaping the thesis, designing the business, recruiting the team, and building the company. We incubate from scratch, and we co-build alongside teams already in motion, embedding as operators to get from idea to traction.

IdeationBusiness planningGo-to-marketOrg developmentFundraisingFractional & interim leadershipOperational processCEO counsel & coaching
02
Invest

We back the companies shaping the built environment — leading SPVs and investing in select opportunities with capital and conviction.

SPV sponsorshipDirect investmentCo-investmentDiligencePortfolio support
03
Advise

Top-tier strategy for the companies, investors, and institutions shaping the physical economy. We work with leaders to push the envelope on innovation, bringing new approaches, technologies, and business models to bear while still remaining practical.

Company diligenceMarket analysisOpportunity definition & creationOrganization strategyCapital strategyInnovation strategy
04
Speaking & Facilitation

Curated workshops, keynote speaking, and executive sessions.

Workshop leadershipSpeaking engagements

Reach out if you're interested in partnering — Contact Us

The Delivery Team

The right team, built for the problem.

Our project work is carried out by a cohort of former management consultants, operators, and investors — trained at the firms that set the standard for structured problem-solving, and seasoned on the building and investing side of the table.

Around that delivery team sits a deep network of domain experts across real estate, construction, energy, advanced manufacturing, economic development, capital, and policy, allowing us to tap the deep expertise and experience needed to ensure an actionable and executable strategy is created.

For every engagement, we assemble the specific team the problem demands — senior, specialized, and sized to the work.

Our Partners

Who we work with.

We're eager to partner with start-ups, corporate innovation teams, public sector leaders, and investors seeking to innovate — from real estate platforms and new product development to investment thesis creation and business model build and launch.

Investment & Incubation Portfolio
Companies we've built, incubated, or backed.
Advisory Portfolio
Some of the organizations we've partnered with on strategy, innovation, and growth.

Have something to build? Let's build it together.

Reach out if you're interested in partnering.

Contact Us